Ladbrokes

Creative direction and roll out of marketing materials for Ladbrokes Ireland. Highlights include the group trial launch of our market leading self service betting terminals throughout the Irish retail estate, changing customer behaviour from traditional over the counter betting. Introducing the wide array of additional markets available to customer on BetStations. Successfully exceeding sales targets and achieving 11% growth by the end of the quarter. Launch of digital marketing screens, maximising the high value footfall of the retail estate and positioning Ladbrokes as a major player in the Irish gambling and gaming industry.